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Fear of Change Campaign
ERICKSON LIVING “FEAR OF CHANGE” CAMPAIGN
Most seniors have a list of concerns when it comes to moving into a retirement community. They’re worried about downsizing their home. They wonder if living in the community will be affordable. And, of course, many seniors simply worry they’ll have nothing to do. Our “Fear of Change” direct mail campaign was designed to help put those worries to rest.
FEAR OF DOWNSIZING: Like most people, Alva wasn’t excited by the notion of downsizing “over 40 years of stuff,” but she knew the choice would offer more control of her retirement.
FINANCIAL FEARS: Like many seniors, Bill saw his home costs fluctuating every month. But when he moved into an Erickson Living community, he discovered a life of financial consistency, giving him the newfound freedom he loves.
FEAR OF BOREDOM: Leroy and Marian Jenkins had differing opinions about what living in a retirement community would be like. He pictured a boring, routine life, but it turned out to be just the opposite.