THE AGENCY SEARCH
Ad agency stereotypes are highlighted in this video about a client’s search for the perfect shop.
SCRIPT EXCERPT: You know, at the end of the day, every agency pretty much offers clients the same things. We all have detailed processes, integrated work, great creative, shelf full of awards, and really smart people. Well, most of us are pretty smart. But at Campbell-Ewald, we’re looking for something more than just another account. We’re looking for client relationships that last. Clients who understand the importance of actually liking the people you’re going to be working with. We do best with clients who are real people. Clients who want something more than just a marketing factory. Someone who is looking for a strategic and creative partner who gets as excited about the challenges as they do. And, is willing to lose a little sleep on their behalf. We’ll never jam a spot down your throat because it’s cool or because someone wants to build a reel. We’ve been told before we’re the biggest agency nobody’s ever heard of. Some people might say that’s a slam. We think it’s kind of a compliment. Fact is, we’d rather work in the background, let our clients have the spotlight, and let our work speak for itself.